Harley Davidson X440 , collab with HERO
Hero Motocorp stock rating ‘Buy’: Premium venture with Harley Davidson X440 seen positive, re-rating possible Hero Motocorp’s collaboration with Harley Davidson to launch X440 signals a strong entry into the premium market, analysts foresee potential stock re-rating. Hero Motocorp’s collaboration with Harley Davidson to launch the all-new X440 in India will likely help the Indian two-wheeler major to become a strong contender in the premium segment, said Prabhudas Lilladher in a research note. Prabhudas Lilladher has maintained a ‘Buy’ rating on Hero Motocorp stock with a target price of Rs 3,200, implying a 6% upside. The target price is based on a 15x PE multiple of the Mar-25E standalone EPS. The recommendation is based on several key factors that make the Harley Davidson X440 a strong contender in the premium segment. The bike boasts urban styling with distinctive signature elements, best-in-class performance, the allure of the Harley Davidson brand image, and competitive pricing